Zomato
Deepinder Goyal · Food Tech
“A menu-photo side project that became a public listed food platform.”
Journey
Shuruaat
Deepinder scanned restaurant menus and put them online for his colleagues in 2008. Foodiebay eventually became Zomato.
Unhone jo problem dekhi
Deepinder scanned restaurant menus and put them online for his colleagues in 2008. The opportunity became clear, but solving it at scale would require a better approach. Turning a directory into a delivery business, and staying alive against Swiggy.
Sabse badi challenge
Turning a directory into a delivery business, and staying alive against Swiggy.
Turning point
Pivoting hard into delivery, acquiring UberEats India, and expanding into Blinkit / hyperlocal.
Kya badla
Pivoting hard into delivery, acquiring UberEats India, and expanding into Blinkit / hyperlocal. That shift helped Zomato reach more people and build a stronger position.
Aapke liye lessons
- Simple internal solutions can become huge companies.
- Be ready to pivot as the market shifts.
- Speed of decision-making beats perfection.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.