Zerodha
Nithin & Nikhil Kamath · Fintech
“Two brothers who built India's largest broker without spending on ads.”
Journey
Shuruaat
Nithin call centre mein kaam karte the aur saath mein trading bhi karte the. Unhone dekha ki brokerage fees profits kha rahi thi, isliye unhone 2010 mein Zerodha shuru kiya.
Unhone jo problem dekhi
Nithin call centre mein kaam karte the aur saath mein trading bhi karte the. Opportunity clear thi, lekin isko scale par solve karne ke liye ek better approach chahiye thi. Traders ko ek discount broker par bharosa dilana tough tha, jab purani companies ke paas bada trust aur offline branches thi.
Sabse badi challenge
Traders ko ek discount broker par bharosa dilana tough tha, jab purani companies ke paas bada trust aur offline branches thi.
Turning point
2015 mein Kite (unka trading platform) launch karne se unhe product mein edge mila, aur baaki kaam traders ke word-of-mouth ne kar diya.
Kya badla
2015 mein Kite (unka trading platform) launch karne se unhe product mein edge mila, aur baaki kaam traders ke word-of-mouth ne kar diya. Is shift ne Zerodha ko zyada logon tak pahunchne aur apni position strong banane mein madad ki.
Aapke liye lessons
- Agar aapka product sach mein better hai to aap bina paid marketing ke bhi jeet sakte ho.
- Pehle apni khud ki problem solve karo — aap use sabse achhe se jaante ho.
- Pricing mein transparent raho; users honesty ko notice karte hain.
Khud try karein
5-minute founder challenge
Ek aisi problem likho jo tum achhe se samajhte ho, aur is week usko test karne ka ek chhota sa tareeka bhi likho.