Back
Illustrated journey of Rapido

Rapido

Aravind Sanka, Pavan Guntupalli & Rishikesh SR · Mobility

MobilityAffordable

Made the bike taxi a normal way to travel.

Journey

Shuruaat

After an earlier logistics startup, the trio launched bike taxis in 2015 for short city trips.

Unhone jo problem dekhi

After an earlier logistics startup, the trio launched bike taxis in 2015 for short city trips. The opportunity became clear, but solving it at scale would require a better approach. Regulation, safety concerns and convincing riders to sit behind a stranger.

Sabse badi challenge

Regulation, safety concerns and convincing riders to sit behind a stranger.

Turning point

Low fares and faster commutes in traffic-heavy cities made Rapido the default for short rides.

Kya badla

Low fares and faster commutes in traffic-heavy cities made Rapido the default for short rides. That shift helped Rapido reach more people and build a stronger position.

Aapke liye lessons

  • Cheaper and faster is a strong combination.
  • Learn from your first startup's failure.
  • Work with regulators early.

Khud try karein

5-minute founder challenge

Write down one problem you understand well and one small way you could test a solution this week.