Meesho
Vidit Aatrey & Sanjeev Barnwal · Social Commerce
“Built resellers into a distribution army for small manufacturers.”
Journey
Shuruaat
IIT-Delhi grads who saw women running WhatsApp reselling groups and built infra around them.
Unhone jo problem dekhi
IIT-Delhi grads who saw women running WhatsApp reselling groups and built infra around them. The opportunity became clear, but solving it at scale would require a better approach. Trust, returns, and thin margins in unbranded categories.
Sabse badi challenge
Trust, returns, and thin margins in unbranded categories.
Turning point
Cutting commission to zero for sellers and focusing on Bharat customers with no minimum order.
Kya badla
Cutting commission to zero for sellers and focusing on Bharat customers with no minimum order. That shift helped Meesho reach more people and build a stronger position.
Aapke liye lessons
- Look at informal ecosystems already working.
- Trust and simplicity beat features in Tier 2/3.
- Sometimes the best move is to charge less, not more.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.