Licious
Vivek Gupta & Abhay Hanjura · Food & Supply Chain
“Made fresh meat delivery reliable in India.”
Journey
Shuruaat
The founders were frustrated by unhygienic local meat shops and started Licious in 2015.
Unhone jo problem dekhi
The founders were frustrated by unhygienic local meat shops and started Licious in 2015. The opportunity became clear, but solving it at scale would require a better approach. Cold chain, freshness and spoilage made unit economics brutal.
Sabse badi challenge
Cold chain, freshness and spoilage made unit economics brutal.
Turning point
Owning the full supply chain from sourcing to delivery gave consistent quality customers would pay for.
Kya badla
Owning the full supply chain from sourcing to delivery gave consistent quality customers would pay for. That shift helped Licious reach more people and build a stronger position.
Aapke liye lessons
- Own the hard part of your supply chain.
- Quality can justify premium pricing.
- Operations is the moat in food.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.