Lenskart
Peyush Bansal · Retail & Health
“Made affordable eyewear available across small towns.”
Journey
Shuruaat
Peyush left Microsoft and started selling eyewear online in 2010.
Unhone jo problem dekhi
Peyush left Microsoft and started selling eyewear online in 2010. The opportunity became clear, but solving it at scale would require a better approach. Buying glasses online felt risky — fit, prescription and returns were problems.
Sabse badi challenge
Buying glasses online felt risky — fit, prescription and returns were problems.
Turning point
Home eye tests plus thousands of franchise stores made Lenskart trusted everywhere.
Kya badla
Home eye tests plus thousands of franchise stores made Lenskart trusted everywhere. That shift helped Lenskart reach more people and build a stronger position.
Aapke liye lessons
- Remove the buying risk for the customer.
- Franchising can scale retail fast.
- Vertical integration lowers price.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.