Dream11
Harsh Jain & Bhavit Sheth · Sports Tech
“Two friends built fantasy sport into a mainstream habit.”
Journey
Shuruaat
Harsh and Bhavit missed fantasy sport from abroad and built it for Indian cricket fans in 2008.
Unhone jo problem dekhi
Harsh and Bhavit missed fantasy sport from abroad and built it for Indian cricket fans in 2008. The opportunity became clear, but solving it at scale would require a better approach. Years of no revenue, plus legal questions about fantasy gaming in India.
Sabse badi challenge
Years of no revenue, plus legal questions about fantasy gaming in India.
Turning point
The freemium switch in 2014 and IPL marketing brought explosive user growth.
Kya badla
The freemium switch in 2014 and IPL marketing brought explosive user growth. That shift helped Dream11 reach more people and build a stronger position.
Aapke liye lessons
- Persistence through unclear years matters.
- Know your regulatory ground.
- Tie your product to what people already love.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.