Chai Point
Amuleek Singh Bijral · F&B
“Organised India's most everyday drink.”
Journey
Shuruaat
Amuleek believed chai deserved a reliable, hygienic brand and started Chai Point in 2010.
Unhone jo problem dekhi
Amuleek believed chai deserved a reliable, hygienic brand and started Chai Point in 2010. The opportunity became clear, but solving it at scale would require a better approach. Competing with lakhs of tea stalls that cost nothing to run.
Sabse badi challenge
Competing with lakhs of tea stalls that cost nothing to run.
Turning point
Corporate campus dispensers gave a steady B2B revenue base beyond retail stores.
Kya badla
Corporate campus dispensers gave a steady B2B revenue base beyond retail stores. That shift helped Chai Point reach more people and build a stronger position.
Aapke liye lessons
- An unorganised category is an opportunity.
- B2B revenue stabilises B2C brands.
- Consistency is the brand.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.