Ather Energy
Tarun Mehta & Swapnil Jain · EV
“Two IIT graduates who built an Indian electric scooter from scratch.”
Journey
Shuruaat
Tarun and Swapnil started designing an electric scooter in 2013, long before EVs were fashionable.
Unhone jo problem dekhi
Tarun and Swapnil started designing an electric scooter in 2013, long before EVs were fashionable. The opportunity became clear, but solving it at scale would require a better approach. Hardware is slow and expensive, and charging infrastructure did not exist.
Sabse badi challenge
Hardware is slow and expensive, and charging infrastructure did not exist.
Turning point
Building their own Ather Grid charging network made ownership practical and won early believers.
Kya badla
Building their own Ather Grid charging network made ownership practical and won early believers. That shift helped Ather Energy reach more people and build a stronger position.
Aapke liye lessons
- Hardware needs patience and capital planning.
- Sometimes you must build the ecosystem too.
- Early believers become your marketing.
Khud try karein
5-minute founder challenge
Write down one problem you understand well and one small way you could test a solution this week.