Sales
Turning interested people into paying customers.
Key concepts
- Pitch
- Follow-up
- Objections
- Closing
- Retention
Mini case study
Problem: A software student built a college fest app but no colleges bought it.
Unhone kya kiya: He shortened his pitch to 60 seconds, followed up 3 times, and offered a free 1-day pilot.
Learnings
- Short pitches win.
- Follow-ups are 70% of sales.
- Reduce buyer risk with a trial.