Marketing
Making the right people know about your product — and want it.
Key concepts
- Target audience
- Positioning
- Channels (Instagram, WhatsApp, offline)
- Content vs paid ads
- Word of mouth
Mini case study
Problem: A student launched a stationery brand but only her friends bought it.
Unhone kya kiya: She interviewed 20 college students, moved the brand to Instagram Reels, and partnered with 3 micro-influencers.
Learnings
- Talk to customers, don't guess.
- Show the product being used, not just the product.
- Start with 1 channel, not five.