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The specific groups of people or organisations you are creating value for.
The reason customers pick your product over others.
How you reach customers and deliver value to them.
The kind of relationship you build with each customer segment.
How your business earns money from each customer segment.
The most important things you must do to make the business work.
The important assets you need — people, tools, money, brand.
Suppliers and partners who help your business run.
All the costs you have to pay to run the business.
